Company News, New Products

Aura Hair Care Expands Into Body Care with Launch of Personalized Body Wash

Aura Body Wash is made with a blend of premium, 100% vegan ingredients including argan oil, chia seed oil and vitamin E with six aromatic fragrances.

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By: Lianna Albrizio

Associate Editor

Aura Personalized Hair Care, a personalized hair care brand with semi-permanent pigment options, introduces its first body care product, Body Wash, for what marketers are calling an elevated shower experience.   “We leveraged our patented, personalized technology to develop a body wash that is just as efficacious as it is luxurious,” said Angeline Louis, Aura cosmetic chemist. “Made from mild, natural, bio-based surfactants that are readily biodegradable, our body wash ...

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